The fifth phase of Sport England's “This girl can” campaign was released as part of its push to help women get active.
Created by FCB Inferno, this part of the campaign aims to tackle the exercise “Enjoyment gap”, which illustrates how fewer women enjoy participating in sport.
Created by FCB Inferno, this part of the campaign aims to tackle the exercise “Enjoyment gap”, which illustrates how fewer women enjoy participating in sport.
The creative dives into how these communities help encourage women to pursue sport and make it more accessible to those that feel limited by the barriers.
Working across all aspects of the brief, I created static and motion visuals for social, DOOH and press.
https://www.campaignlive.co.uk/article/this-girl-can-strives-close-exercise-enjoyment-gap/1814778
