See inside the IKEA headquarters in a new virtual reality tour experience.
This immersive experience introduces a new standard in Welcome Programmes; incorporating data capture integration, brand interaction and technical innovation with customer experience and personalisation at the heart of the campaign.
This offers never-before-seen access to the creative and business hub of the brand and includes visual personalisation as well as bespoke voice and motion tracking to make it extra engaging.
Consumers will be able to navigate around the virtual world via the user-friendly members’ landing page, taking them to new sections including: The design studio, The test lab, The exhibition area, Moving to an IKEA cafeteria, visitors can also learn more about IKEA FAMILY, discover informative and quirky facts about IKEA, and take a quiz to find out how well they know the home furnishing retailer.
Project featured in several well known design websites
