Kleenex - Save the Sleeve
We’ve all done it, sneezed into our sleeves, wiped snot on our trousers, blown our nose into our hands and instantly regretted it. Research shows most of us know we need tissues, but we often don’t have them to hand, so we reach for whatever’s nearby. ‘Save the Sleeve’ playfully turns the spotlight on the many, many things we use instead of tissues. The campaign shows the need for a tissue, without showing a tissue at all. The tongue-in cheek campaign encourages consumers to ‘Grab a Kleenex’ instead of anything else, because only a Kleenex will do when someone needs a tissue.
Working across all aspects of the brief, I created static and motion visuals for social, DOOH and press.
