UK Coaching - Play Their Way
Play their way is a movement of child-first coaches, organisations and people changing the game from the ground up. The Play Their Way movement is committed to empowering young people to shape their own sporting experiences. Child-first coaching is an evidence-informed approach that priorities the fundamental rights of all children and young people in sport and activity.
The goal is for all children and young people — regardless of age, background or ability — to have a voice, choice and decide their journey when participating in sport and physical activity, so they develop a genuine and lifelong love for being active.
To support this campaign I worked on all aspects of the brand from initial stages to final assets including brand visuals & the social assets.
