The "For the Love of Sport" campaign promotes safety advice to fans and sets out how grounds are publicising they are safe.
The campaign includes a "We're Fan Ready" mark for grounds and venues to use, reassuring fans that sports are united in their commitment to providing a safe environment, as well as print and digital artwork to support messaging put forward by the clubs/grounds themselves.
The campaign was launched to coincide with the return of fans to live events, in line with Government guidance.
The campaign messaging will be seen by fans at a number of Premier League and Premiership Rugby matches which will be played with supporters in attendance and England’s final rugby match of the Autumn Nations Cup will take place in front of a crowd at Twickenham Stadium.
While the overall message will focus on "For the Love of Sport", each sport will integrate their own messaging specific to their club, venue or competition.
This will focus on what all fans need to do in the venue to ensure it is as safe as possible for everyone.
Social response
Response to the campaign has been shared by high profile and influential figures within the world of sport including the Premier League, Premiership Rugby, Gary Linker, Ian Wright, Dan Walker and more.
